I enjoyed reading Ideas That Stick by these authors so when my son told me he had read this book, I decided to give it a shot. It turned out to be as enjoyable and informative as Ideas That Stick.
The writers help you get a handle on both the logical and emotional side of making changes by using an elephant as a picture of our emotional side and a rider to picture the logical side. The elephant is big and strong but can be guided by the analytical rider.
When leading people to make a change it is important to appeal to both the elephant and the rider. In fact, the authors give three key steps to leading people to change: Direct the Rider, Motivate the Elephant, and Shape the Path.
This book is filled with fascinating stories and studies on human behavior. It also has practical advice on things such as how to overcome the dread of housekeeping.
I really enjoyed Switch although some of the concepts and stories began to run together by the time I had finished the book. I think as I go back and review some of the things I have highlighted I will retain even more of the helpful information I learned.