In one of the best books I’ve read lately, I became a Christian and all I got was this lousy t-shirt, Vince Antonucci shares about a time in his life when he studied monks.  He came to the conclusion that they got some things right like total dedication to the Lord but that they had to separate themselves from the world to experience it.  He wants to have the same focus but remain in the world in order to reach others. 

Along the way he came up with some slogans to help Monks in the area of marketing:

“If silence is golden, we’ve hit the jackpot.”

“What happens at the monastery, stays at the monastery.”

“We don’t wear anything under these robes.”

“Putting the ‘Monk’ in ‘Monkey Busyness”

Vince is a great author who has a way of looking at things that can make you think and laugh at the same time.